When I first heard about the different Generations I was suspicious, it sounded like mass stereotyping. When I heard Simon Sinek blame parents for their role in creating Generation Y I was annoyed. When I saw the work that Health Education England had done on bringing different generations into nursing, it made me think again.
We know we need more people working in care, and more young people. Efforts have been focussed on marketing campaigns, both nationally, through the work of Skills for Care, and regionally like Proud to Care South West. The assumption behind them is that people are not aware of how good working in care could be, so sharing stories from workers about their positive experience is a way to change this.

The work HEE has done on different generations suggests it could be more fundamental than that.

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