I was still occassionally tweeting over the festive period and a tweet from @Drmarkredmond to his students caught my eye. Mark and his students have been looking at Generation X and social care and Mark’s tweet linked to an article in the Guardian called, “Why it’s difficult to attract younger people into the care sector.” The article refers to what is being described as a national crisis of recruitment and retention of social care workers. The usual solutions to this are presented – increasing awareness of the value of social care and the importance of value based recruitment. I wonder if what we need is something more fundamental to this, about the way that home care works. The way we organise rota’s may be an important part of this.
As getting and keeping great staff is the greatest challenge in health and social care, what can we learn by thinking about it from the candidates perspective? In our next two blogs we think about approaching recruitment from the candidate’s perspective. If the process was designed around their experience, and not just in terms of an efficient organisational process, then what would this look like? I asked Neil what he would recommend if we were starting with a blank piece of paper, and resources were no option, then how would he design the ideal ‘customer journey’ for a candidate? What would we see if we were looking at it from that perspective?
Yesterday three excellent candidates accepted the roles of Community Circle Connector and Practice Coach. The recruitment workshop was a powerful experience. People left wanting to keep in touch with each other, talking about what it was like to be with people passionate about care, and thanking us for the experience. If it sounds more like team building than recruitment, it certainly felt that way. But we all know that good feelings after training or a conference is not a sufficient way to measure success. In this blog, Neil helps answer the question what should we be measuring and why.
Neil has been helping us to think about recruiting to our new roles of Community Circle Connectors and Practice and Team Coaches. Having thought about how to describe the role, who we are looking for, and avoiding the usual advert traps, we now think together about where to advertise. Previously I had just assumed that using electronic boards like Indeed and Linked In were the best options for these roles, and reading Saving Social Care helped me to see this differently.
Getting the advert right is the next step for us, as we start recruiting to Wellbeing Teams. I was keen to avoid the biggest mistake that people make in advertising posts in social care. Neil describes what this is and what to do instead.